NOW Foods Partnership Provides a Powerful Reason to Come to Work

Company funds Compassion’s work to help children impacted by HIV/AIDS in East Africa

Over its almost 50-year history, NOW Foods has remained committed to sharing its blessings and good fortune with others. Each quarter, the company makes charitable contributions to Compassion and other nonprofits tied to financial results. The better the company performs, the greater the charitable funding. “People want to work for companies who are engaged in a higher purpose. When you involve the entire company in something bigger – like changing the lives of children living in poverty – it gives all of us a powerful reason to come to work,” said Powers.

The blessings from NOW Foods’ support of Compassion’s HIV/AIDS Fund are significant. Thousands of children, parents and caregivers have received vital education on HIV prevention and awareness, hundreds of thousands of voluntary HIV tests have been administered and tens of thousands Compassion beneficiaries diagnosed as HIV positive are receiving antiretroviral therapy. “Compassion is an outstanding example of an organization with an inspiring and life-changing purpose that it fulfills every day,” said Powers.

Length of partnership

Since 1987

Impact

NOW Foods supports vital education on HIV prevention and awareness, voluntary HIV testing and for Compassion beneficiaries diagnosed as HIV positive, antiretroviral therapy.

Business Size

1,500 Employees

About This Partnership

Founded in 1968, NOW Foods is a leader in the natural products industry with a mission of providing value in products and services that empower people to lead healthier lives. “Good charity is also good business,” say Al Powers, NOW Ambassador and former NOW Health Group CEO. “As business leaders, it’s incumbent on us to follow the Law of Reciprocity so as our blessings increase, so too do our blessings on others.”

Each quarter, the company makes charitable contributions to Compassion’s HIV/AIDS Fund tied to financial results. The better the company performs, the greater the charitable funding.

Today, the company sponsors more than 40 children and over the partnership lifetime, the total number of sponsored children has exceeded 160. Many NOW Foods employees choose to become sponsors after learning about the program through presentations made by NOW Ambassador and former NOW Health Group CEO Al Powers. Al and his wife have been sponsoring children for more than 30 years.

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