If we combine the color wheel premise with the idea of a wheel also representing poverty the newly created "poverty color wheel" makes a vivid point.
The presence of poverty in a person's life doesn't mean joy, hope and dignity can't also be present. On the contrary, joy, hope and dignity can be in full bloom.
Red symbolizes life. It asserts itself with boldness and daring and expresses itself with pioneering spirit. Red represents the strength and determination of a child fighting the lies of poverty.
Yellow is the color of sunshine. It’s associated with joy, happiness, intellect and energy. It’s an optimistic color, one that communicates a brighter future for children in poverty.
Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth and heaven. It is the color of the sky. And it is the color of Compassion. It represents the unlimited potential of the children we serve.
Green is the color of nature. It represents balance and symbolizes self-respect, growth and harmony. It also symbolizes freshness, like a fresh opportunity, a chance to succeed and break the cycle of poverty.
Orange is a bold invigorating color suggesting strength, endurance and success. It represents enthusiasm, encouragement and determination. It is the banner of success carried by children released from poverty in Jesus’ name.
Purple is associated with royalty. It symbolizes wisdom, nobility and ambition. It communicates wealth and extravagance. But it’s also the color of dignity – something you’re helping give to children in poverty.
Pink is associated with purity, love and compassion. It communicates gentleness and freshness. Pink represents good health and life, which you offer to children in poverty.
White symbolizes goodness, innocence and purity. It’s the color of perfection and safety. It's the color of light — the Light of the World we share through our ministry to children.
Black is a mysterious color associated with power, fear, and strength. It’s an authoritative and elegant color simultaneously sophisticated and aggressive. It’s the color of mystery and the unknown — like the future of a child waiting for a sponsor.
The pictures of poverty you see throughout compassion.com are meant to express need while maintaining the dignity of the person. They show that joy and hope still bloom within the poor despite the conditions they endure.