A Radio Record

A Radio Record

  |   Posted: October 23, 2003

Compassion Marathon on AFR Discovers Nearly 2,000 Sponsors for Children

A recent radio event with American Family Radio (AFR) generated more sponsors for Compassion International children than any previous radio sponsorship campaign in the history of both organizations. The AFR radio marathon, held October 7 and 8, introduced more than 1,800 children to their new sponsors.

American Family Radio, a network of 210 outlets in 36 states, broadcast daily announcements that introduced child sponsorship opportunities, held a Compassion-related trip contest, included Compassion in news reports, features and interviews and provided general support for Compassion's work.

"I've always said that when Christians hear about children in poverty, and they have a way to help, they will step in and make a difference," said Dr. Wesley Stafford, Compassion president and CEO. "American Family Radio listeners are definitely making a difference," he said.

During the AFR sponsorship campaign, Stafford joined artists Acapella and Geoff Moore, all of whom provided live, in-studio interviews on behalf of Compassion. Stafford was featured on AFR's "Today's Issues" program and the "AFA Report."  He was also interviewed for several upcoming AFR news features, as well as for the American Family Journal, which is read by more than 250,000 subscribers.

 "Working with Compassion International was a real blessing for all of us at American Family Radio," said AFR General Manager Marvin Sanders. "Our listeners sensed not only the heart of Compassion, but also AFR's trust in them as well. Our listeners have a history of being very responsive to worthwhile efforts of people we trust."

To learn more about children living in poverty, visit Compassion's web site. Featured on the site is Speak Up With Compassion, a daily, one-minute drama-enhanced radio broadcast that lets you hear from children around the world-their prayers, their thoughts and their dreams. Stafford hosts each broadcast and will challenge you to use your voice to speak up for the children in your world. You can listen to the feature in about 500 communities nationwide and on www.compassion.com.

Compassion International works with more than 65 denominations and many indigenous church partners in Africa, Asia, Central and South America, the Caribbean and with churches and youth workers in the United States. Since 1952, Compassion has touched the lives of more than a million children. For information about sponsoring a child, contact Compassion via its web site (www.compassion.com) or by calling (800) 336-7636.