We want to communicate our brand in a global visual language, above and beyond our logo, that is not hindered by language or other cultural barriers.
Chances are you’ve noticed it. It’s found in the upper right-hand corner of our brochures, child sponsorship packets, posters, promotional materials and child letters, among other things. It's the Blue Corner.
We debuted the blue corner in 2007 when we wanted a distinguishable marker to consistently tie our work together and communicate who we are and what we value. The Blue Corner is a device that serves to continually remind us to always “leave a corner.” To remind us of who we are and what we do as advocates for children in poverty, that all of us need to, at all times, leave a corner for the poor.
The location of the marker, in the corner, is a deliberate representation of Leviticus 23:22.
“When you reap the harvest of your land, don’t reap the corners of your field or gather the gleanings. Leave them for the poor and the foreigners. I am God, your God.” (MSG)
The Blue Corner doesn't just symbolize a task to be done because I was told to do it. It's a mindset and a heart condition. The Blue Corner hangs off of the two greatest commandments: love God and love our neighbor.
The size of the blue corner is also significant. In most cases, the length of one side of the corner as it appears in our printed material is about one-tenth of the longest side of the printed item. Tenth is synonymous with tithe and serves as another reminder that we are called to give from our abundance.
Finally, the bold cobalt blue (PMS 286) symbolizes trust, integrity and spirituality, and serves as a visual reminder that we are unabashedly Christian and strive to act with the highest level of integrity at all times.
Special thanks to sponsor and advocate Michelle Wright for contributing to this article.
In this Compassion chapel message, James Hansen, Vice President of Risk Management, shares why the concept of the Blue Corner is relevant to us today, and how we can joyfully serve the poor with our individual Blue Corners.